Analytics guide

Chatbot conversion analytics and verified checkouts

BazBots reports conversations and leads, and can track verified conversions when a bot sends a visitor to a configured Stripe payment link and that checkout is confirmed.

Measure the full conversation path

The dashboard separates conversation activity, captured contact details, and conversions. These are different signals: a conversation may not become a lead, and a lead may not become a verified checkout.

How checkout verification works

A bot can use a configured Stripe payment link. BazBots records a conversion only after the related checkout is verified, rather than treating a link click by itself as a completed sale.

Use the data carefully

Compare questions, leads, and verified conversions to identify useful patterns. BazBots reports activity it can observe; it does not claim credit for every sale or measure revenue from unrelated checkout paths.

  • Review common visitor questions.
  • Compare leads with verified conversions.
  • Improve unclear website content and offers.

Frequently asked questions

Does a checkout link click count as a conversion?

No. BazBots distinguishes a checkout click from a verified checkout conversion.

Which payment links can be configured?

The current configuration accepts Stripe payment links hosted on buy.stripe.com or checkout.stripe.com.

Can every sale be attributed to BazBots?

No. BazBots reports conversions it can verify through its configured flow, not every sale that may happen through other paths.